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Coaches are key to the establishment of ethics in football. Their concept of ethics and
their attitude directly affects the behaviour of players under their supervision. Coaches
are, therefore, expected to pay particular care to the moral aspect of their conduct.
Coaches have to be aware that almost all of their everyday decisions and choices of
actions, as well as strategic targets, have ethical implications.
It is natural that winning constitutes a basic concern for coaches. This code is not
intended to conflict with that. However, the code calls for coaches to disassociate
themselves from a “win-at-all-costs” attitude.
Increased responsibility is requested from coaches involved in coaching young people.
The health, safety, welfare and moral education of young people are a first priority,
before the achievement or the reputation of the club, school, coach or parent.
Set out below is The F.A. Coaches Association Code of Conduct (which reflects the
standards expressed by the National Coaching Foundation and the National Association of
Sports Coaches) which forms the benchmark for all involved in coaching:
- Coaches must respect the rights, dignity and worth of each and every person and
treat each equally within the context of the sport.
- Coaches must place the well-being and safety of each player above all other
considerations, including the development of performance.
- Coaches must adhere to all guidelines laid down by governing bodies.
- Coaches must develop an appropriate working relationship with each player based
on mutual trust and respect.
- Coaches must not exert undue influence to obtain personal benefit or reward.
- Coaches must encourage and guide players to accept responsibility for their own
behaviour and performance.
- Coaches must ensure that the activities they direct or advocate are appropriate
for the age, maturity, experience and ability of players.
- Coaches should, at the outset, clarify with the players (and, where appropriate,
parent) exactly what is expected of them and also what they are entitled to expect from
their coach.
- Coaches must co-operate fully with other specialists (e.g. other coaches,
officials, sports scientists, doctors, physiotherapists) in the best interests of the
player.
- Coaches must always promote the positive aspects of the sport (e.g. fair play)
and never condone violations of the Laws of the Game, behaviour contrary to the spirit of
the Laws of the Game or relevant rules and regulations or the use of prohibited substances
or techniques.
- Coaches must consistently display high standards of behaviour and appearance.
- Coaches must not use or tolerate inappropriate language.
This Code applies to all team / club officials (although some items may not apply to
all officials).
Obligations towards the Game
The team official should
- Set a positive example for others, particularly young players and supporters.
- Promote and develop his own team having regard to the interest of the Players,
Supporters and reputation of the national game.
- Share knowledge and experience when invited to do so, taking into account the
interest of the body that has requested this rather than personal interests.
- Avoid all forms of gamesmanship.
- Show due respect to Match Officials and others involved in the game.
- Always have regard for the best interests of the game, including where publicly
expressing an opinion of the game and any particular aspect of it, including others
involved in the game.
- Not use or tolerate inappropriate language.
Obligations towards the Team
The team official should
- Make every effort to develop the sporting, technical and tactical levels of the
club/team, and to obtain the best results for the team, using all permitted means.
- Give priority to the interests of the team over individual interests.
- Resist all illegal or unsporting influences, including banned substances and
techniques.
- Promote ethical principles.
- Show due respect for the interests of the players, coaches and officials, their
own club/team and others.
Obligations towards the Supporters
The team official should
- Show due respect for the interests of supporters.
Respect towards the Match Officials
A team official should
- Accept the decisions of the Match Official without protest.
- Avoid words or actions which may mislead a Match Official.
- Show due respect towards Match Officials.
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